# Baidu Inc. ADS (BIDU) fundamentals

Data as of 2026-09-08. NASDAQ, United States. Sector: Communication Services / Diversified Telecommunication Services. Price $99.47, market value $33.7 billion.

## Valuation
- **P/E (trailing): n/a** (negative earnings). Baidu Inc. ADS reported negative earnings over the last twelve months, so the P/E is not meaningful; use price-to-sales, EV/EBITDA and free-cash-flow yield instead.
- **Price / sales: 0.3×**. Each dollar of revenue is priced at 0.3×, a low multiple typical of thin-margin businesses or out-of-favour stocks.
- **Price / book: 0.8×**. The shares trade below book value, which can signal a bargain or a balance sheet the market doubts.
- **Free-cash-flow yield: -10.2%**. Free cash flow is negative: the business is consuming cash, which is normal for heavy investment phases but a warning otherwise.

## Profitability
- **Gross margin: 40.9%**. Baidu Inc. ADS keeps 40.9% of revenue after the direct cost of what it sells.
- **Operating margin: 6.9%**. 6.9% of revenue is left after running the business.
- **Net margin: 4.3%**. 4.3% of each dollar of sales reaches the bottom line.
- **Return on equity: 2.1%**. 2.1% on shareholders' equity is weak; the business earns little on the capital its owners have in it.
- **Return on invested capital: 21.6%**. Return on all capital, debt included, is 21.6%: comfortably above what that capital costs.
- **Return on assets: -5.7%**. Each dollar of assets produces -5.7% of profit.

## Growth
- **Revenue growth (1 yr): 1.2%** (3-yr 1.0%/yr, 5-yr 2.4%/yr). Revenue grew 1.2% over the last year, against 2.4% a year compounded over five years: growth is slowing.

## Financial health
- **Debt to equity: 0.16**. Debt is 0.16 times equity: a conservative balance sheet.
- **Net debt / EBITDA: net cash**. Baidu Inc. ADS holds more cash than debt.
- **Interest coverage: 3.5×**. Operating profit covers interest 3.5× over, a safe margin.
- **Altman Z-score: 1.96**. A Z-score of 1.96 is in the grey zone; not distressed, not clearly safe.
- **Piotroski F-score: 1/9**. 1 of 9 checks pass: weak or deteriorating financials.

## Dividends
- **Dividend: none**. Baidu Inc. ADS does not currently pay a dividend.

## Analyst view
- **Analyst consensus: buy** (32 analysts). 32 analysts cover Baidu Inc. ADS; the consensus is buy, with an average price target of $149.76 (+51% from the current price). Analyst opinion is shown for context; it is not part of the Fundamental Score.

## Price and momentum
- **Total return (1 yr): 1.3%** (YTD -23.9%, 3-mo -18.2%). The shares are up 1.3% over twelve months including dividends.
- **From 52-week high: -39.8%** (11.0% above the low). Trading 40% below its 52-week high, deep in a drawdown.
- **200-day average: below**. The price sits below its 200-day moving average, the usual definition of a downtrend.
- **RSI (14-day): 49**. An RSI of 49 is neutral.
- **Beta (1 yr): 1.68** (volatility 52%). Beta of 1.68 against the S&P 500: the shares move much more than the market.

Live score and charts: https://foliofundamentals.com/analyzer?s=BIDU · Page: https://foliofundamentals.com/stocks/bidu

Not investment advice.