# Harley-Davidson Inc. (HOG) fundamentals

Data as of 2026-09-08. NYSE, United States. Sector: Consumer Cyclical / Automobiles. Price $28.30, market value $2.9 billion.

## Valuation
- **P/E (trailing): 15.7×** (5-yr avg 7.7×, 3-yr avg 7.6×). Harley-Davidson Inc. trades at 15.7× trailing earnings, well above its own five-year average of 7.7×: investors are paying up relative to the company's past. The Consumer Cyclical median in the September 2026 study was 19.5×. Forward P/E is 14.1×, lower than trailing, so analysts expect earnings to grow.
- **Price / sales: 0.8×**. Each dollar of revenue is priced at 0.8×, a low multiple typical of thin-margin businesses or out-of-favour stocks.
- **Price / book: 1.0×**. The shares trade below book value, which can signal a bargain or a balance sheet the market doubts.
- **EV / EBITDA: 6.0×**. Enterprise value is 6.0× operating earnings before depreciation, the multiple that ignores how the company is financed; below 8× is inexpensive for most sectors.
- **Free-cash-flow yield: -4.5%** (5-yr avg 14.8%). Free cash flow is negative: the business is consuming cash, which is normal for heavy investment phases but a warning otherwise.
- **Earnings yield: 6.4%**. The inverse of the P/E: 6.4% of the price is earned each year.

## Profitability
- **Operating margin: 5.9%**. 5.9% of revenue is left after running the business.
- **Net margin: 9.4%**. 9.4% of each dollar of sales reaches the bottom line.
- **Return on equity: 10.8%**. 10.8% on shareholders' equity is solid.
- **Return on invested capital: 6.7%**. Return on all capital, debt included, is 6.7%.
- **Return on assets: 2.5%**. Each dollar of assets produces 2.5% of profit.

## Growth
- **Revenue growth (1 yr): -13.1%** (3-yr -9.9%/yr, 5-yr 2.0%/yr). Revenue fell 13.1% over the last year, against 2.0% a year compounded over five years: growth is slowing.
- **EPS growth (1 yr): -19.2%** (3-yr -17.6%/yr, 5-yr 208.2%/yr). Earnings per share fell 19.2%, slower than revenue, so margins compressed.
- **Free-cash-flow growth (3 yr): 1.5%/yr**. Free cash flow has compounded at 1.5% a year over three years, keeping pace with earnings: the growth is real cash.

## Financial health
- **Debt to equity: 0.79**. Debt is 0.79 times equity, moderate leverage.
- **Net debt / EBITDA: net cash**. Harley-Davidson Inc. holds more cash than debt.
- **Piotroski F-score: 7/9**. 7 of 9 fundamental checks pass: strong and improving financials.

## Dividends
- **Dividend yield: 2.65%** ($0.73 per share, trailing). Harley-Davidson Inc. yields 2.65%, a modest yield more typical of a growth-oriented payer.
- **Payout ratio: 26%**. 26% of earnings goes out as dividends, leaving room to keep raising it.
- **Consecutive years of increases: 5**. 5 straight years of increases.
- **Dividend growth (5 yr): 10.4%/yr** (1-yr 4.0%). The dividend has compounded at 10.4% a year over five years, doubling roughly every 7 years at that pace.

## Analyst view
- **Analyst consensus: buy** (11 analysts). 11 analysts cover Harley-Davidson Inc.; the consensus is buy, with an average price target of $27.64 (-2% from the current price). Analyst opinion is shown for context; it is not part of the Fundamental Score.

## Price and momentum
- **Total return (1 yr): -3.2%** (YTD 40.7%, 3-mo 16.5%). The shares are down 3.2% over twelve months including dividends.
- **From 52-week high: -9.4%** (65.6% above the low). Trading 9% below its 52-week high.
- **200-day average: above**. The price sits above its 200-day moving average, the usual definition of an uptrend.
- **RSI (14-day): 59**. An RSI of 59 is neutral.
- **Beta (1 yr): 0.84** (volatility 38%). Beta of 0.84 against the S&P 500: the shares move roughly with the market.

Live score and charts: https://foliofundamentals.com/analyzer?s=HOG · Page: https://foliofundamentals.com/stocks/hog

Not investment advice.